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ASSA ABLOY appoints new locksmith sales manager

ASSA ABLOY Opening Solutions & Ireland, Commercial Group – Locksmiths has announced the appointment of Rob Moore as its new regional sales manager for the South East.

A familiar face within the locksmith sector, Moore returns with a wealth of security industry experience, further strengthening the team’s customer support in the region.

With a proven track record in sales and account management in ASSA ABLOY Security Solutions, Moore’s expertise will be instrumental in reinforcing the Commercial Group’s commitment to providing high-quality security solutions to locksmiths and businesses across the South East. 

Commenting on his new role, Moore said: It’s fantastic to be working once again with a team and customers I know so well. I’m looking forward to reconnecting with our valued partners and bringing them innovative solutions to support business growth. Our core brand portfolio has always stood for excellence in physical and mechanical security, and I’m eager to contribute to its ongoing success.

Created to support locksmiths, the Commercial Group – Locksmiths has been formed to assist with providing locksmiths with high-performance locking solutions across dedicated ASSA ABLOY brands, including Assa, AA Door Closers, Union, Adams Rite, Trimec, Dale/Excel, Securitron, Pemko, Exidor, Mul-T-Lock, Nemef, Corbin, Medeco and Ingersoll

Nigel Taylor, ASSA ABLOY director & head of Locksmiths UKI – Commercial Group, added: “We are thrilled to welcome Rob back to the team. His deep understanding of our products, customers, and the wider security industry makes him an essential and valued asset. With his expertise and dedication, we are confident he will play a key role in strengthening our presence across the South East and enhancing the service we provide to our customers.”

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