ASSA ABLOY Opening Solutions EMEIA has announced the appointment of Daniel Swannack as chief commercial officer for its newly formed Door Business Segment based in Woking.
The Door Business Segment brings together ASSA ABLOY’s door operations across EMEIA, aligning product innovation and customer experience across multiple markets and brands.
Swannack is responsible for shaping the growth agenda for multiple brands, product categories and regions. His role involves aligning business development, marketing, sales and pricing strategies while delivering operational improvements across diverse markets and customer requirements.
His career has focused on leading commercial growth in complex technical product sectors, in industries where quality and compliance are at the forefront.
Swannack said: “My ambition within this role is to deliver sustained and profitable growth by expanding into new markets, strengthening our position in high potential verticals, and creating a seamless customer experience across the business segment.
“I am equally focused on developing talent within our teams to ensure we have the leadership strength and capability to support long-term growth.”
