Briton reveals new brand identity

BRITON, manufacturer of door controls and exit hardware in the UK, has renewed its brand identity, accentuating its principles of trust, performance and convenience.

Briton’s brand evolution marks over a century of providing safe and functional building environments with products, designed to endure constant use in demanding settings. Equipped with a fresh logo, modernised visuals and an updated website and support documentation, the new brand elements build upon Briton’s traditions of being a trusted adviser and unify the brand’s product portfolio, while also adapting to better represent the needs of modern consumers.

Pete Hancox, country manager at Allegion UK, said the new identity reflects its focus on the customer. "We’re placing a greater emphasis on making product selection and installation easier and clearer than it’s ever been before. Our new packaging, fitting instructions, data sheets and easy fit templates, deliver on our core values of trust, performance and convenience.”

Briton’s new identity will be phased in over the coming weeks, with all Briton products – including several new launches – shortly adopting new look packaging designed to reduce waste. 

Story for AIJ? Get in touch via email: [email protected]

Latest articles in News