Codelocks has appointed Elisa Burgos Martínez as the regional sales manager serving customers in Spain, France, Belgium and Portugal.
In her role, Martínez will develop relationships in the EMEA market by applying localised communications techniques to provide a tailored service to customers.
She was chosen to serve the southwestern European markets because of her extensive sales experience and multilingual expertise, speaking Spanish, French and Dutch, as well as some Japanese and Chinese.
Martínez comes to Codelocks having held managerial sales roles in several markets and sectors across Asia and Europe. She has a wealth of experience in cross-cultural relationship management, export and domestic sales, market research and strategy.
Eddy van der Vegte, general manager at Codelocks EU, said: “Elisa is a valuable addition, bringing decades of experience across Europe and Asia to the table. Her expertise will do well in establishing long-lasting relationships built on trust and on Codelocks’ reputation as an innovative leader in the access control sector. We look forward to seeing the evolution of access control continue to build momentum, and to have Elisa here to communicate those innovations to the region.”
Elisa Martínez, regional sales manager, said: “I’m looking forward to adding value to the sales process through the skills I’ve developed around the world and in varied sectors. From explaining and filling communication gaps in various languages, to providing tailored solutions to the access control challenges in the region, I am thrilled to be a part of the Codelocks EU team.”
