DoorCo has relaunched its colour swatch booklet following customer research to improve the usage of one of their most popular marketing tools.
Originally launched in 2023, the slimline paint booklet, which is folded in a concertina, was one of the first of its kind in the industry. It swapped the usual A4 sized brochures used within fenestration, for an approach taken by household paint brands.
The original booklet featured smaller, smooth, painted chips, ordered alphabetically, which after feedback from customers, has been reworked to fit the needs of fabricators, installers and homeowners too.
The ‘Edition 2’ PAiNT booklet, first showcased at this year’s FIT Show, features painted chips double the size of the original, with a horizontal woodgrain effect and grouped by colour.
DoorCo’s marketing manager, Ellie Pool, said: “We pride ourselves on listening to customer feedback, so when we reached out for our network’s thoughts on our PAiNT booklet and they let us know about three key areas for improvement, we got to work on implementing the changes for the next batch.
“One of the main changes has been the size of the painted chips, which are now double the width they were previously. This has provided a much larger sample of each colour which should better support homeowners in making their final choice.
“We have also added a woodgrain effect to the chips to replicate the texture found on our range of composite doors. We received a lot of feedback on how texture can change a colour, so we hope that adding this to the swatch chips provides a more accurate representation of how the finished product looks.
“The final ‘big’ change has been to the order of the colours. The previous alphabetical listing made sense for fabricators who are familiar with the colour names, but homeowners found this difficult to navigate. Having the different shades grouped by colour is far more logical for them to choose the perfect shade, especially when the DoorCo colour collection comprises 55 colours including stains and PATiNA – and we have, for example, 11 shades of blue to choose from!
“Working with our customers to provide them with the products, services and supporting materials they need is central to how we operate and what has driven us to become the one composite door supplier in the UK market. We really appreciate the time customers take to provide us with feedback and strive to meet as many expectations as possible.
“We hope the changes to our Edition 2 PAiNT booklet satisfy the needs of our network and their customers, but we remain open to hearing how we can further improve this swatch option.”
The DoorCo Marketing Team has already started to receive positive feedback with one customer stating: “Our local sales manager came to see us and brought some new colour booklets, and we have had such a positive response from our customers. With the colours looking very vivid and as close as possible to the finished product, we have started to take orders for a lot more of the colour selection rather than just the usual standard colours.”
The new Edition 2 PAiNT booklet is available to order now via the DoorCo Customer Service team.
