When the GAI become a Trade Associate member of the Code for Construction Product Information (CCPI) in the summer, it marked a strategic partnership. It’s a move that reflects its commitment to elevating product information standards and promoting a culture of clarity, accuracy, and integrity across the construction sector.
The CCPI is rapidly becoming a key benchmark for product information best practice, backed by government, regulators, and industry leaders. Its focus is on ensuring product claims are clear, accurate, accessible, up-to-date,
and unambiguous — principles that are
vital for safety, compliance, and trust.
This direction is strongly supported by the Construction Products Reform Green Paper, which consistently underscores the importance of transparent and reliable product information as critical to the
change required across the industry.
The Green Paper sets out a clear path for construction product reform and strongly highlights and signposts the CCPI as a
key part of that future.
GAI’s decision to join the CCPI reflects serious trends in the sector:
- The growing momentum for change across the supply chain
- Rising demand from clients, specifiers, and regulators for assessed product claims.
- Lessons from the Grenfell tragedy and the need to restore trust.
- A commitment to support our members in meeting the highest standards.
“This is more than a badge – it’s a step towards industry-wide improvement,”
said Douglas Masterson, technical & training director. “By aligning with the CCPI, we’re encouraging members to not only meet compliance expectations but lead
by example.”
Amanda Long, chief executive of CPI Ltd, the not-for-profit independently-run organisation set-up to manage the CCPI said, ‘I warmly welcome GAI to the CCPI Trade Associate community we are building who are supporting the transformation of the industry to a place where product information and marketing is clear, accessible, up-to-date, accurate and unambiguous.’
Because the CCPI assessment process does not exist elsewhere in the construction sector in assessments for manufacturers and their product information, it means that manufacturers who meet the criteria are demonstrating to users and specifiers that they are committed to continually improving their product information. It gives users and specifiers more confidence that they are working with manufacturers with integrity whose product information carries the unique CCPI Assessed Mark.
This is more than a badge – it’s a step towards industry-wide improvement. We’re encouraging members to not only meet compliance expectations but lead
by example.
Douglas Masterson
The CCPI has two separate Codes – one for manufacturers and the other for merchants & distributors. For manufacturers there are eleven Clauses of the CCPI which cover a wide range of matters from responsibility for product information, to clarity of performance claims made, general information and competency.
The CCPI will provide:
- Independent third-party assessment underpinned by its Leadership and Culture and Management Systems assessment as well as on-going Registration with the requirement to continuously improve product information and respond to
any issues raised regarding registered product information. - Participating companies will benefit fundamentally from organising their systems and processes in relation to product information and improving their marketing practices – supporting compliance with anticipated new regulatory requirements and helping to give specifiers, clients and more confidence regarding
the information provided on the construction products they select.
- A focus on culture, leadership and ethics, CCPI will support an environment for healthy challenge within organisations helping to generate product information and marketing practices that meet the standards of the CCPI and that are continuously improved.
- As the Building Safety Regulator and National Regulator for Construction Products (NRCP) get established,CCPI is an effective way for companies to show that they are conforming with the CCPI and, through their on-going Registration with the Code, committed to continuous improvement of their product information.
