Meet a member: Raj Jagdev DipGAI, RegAI, commercial director, Phoenix


Tell us about you and the company?

I joined Phoenix in 2014 which was set up by my father over a decade ago. The company has been growing year on year since and this was a great opportunity for me to join and become a part of this exciting journey.

How did you get into this industry?

It was quite the change from my previous job at Harrods. I went to work as a sales advisor for a large hardware manufacturer. Then starting out at Phoenix, I began learning about the products and distribution side of the business in the warehouse. Then worked my way up to sales and procurement over the years, building strong relationships with our customers and suppliers, whilst grasping all aspects of the business. I achieved my GAI Diploma in 2020 which I gained a wealth of knowledge from, and am now a Registered AI. This not only helped me with scheduling, but also taught me about the latest building and fire regulations ensuring the correct hardware is being specified.

What do you love about this industry and what are the frustrations/challenges. What would you change if you could?

One of my favourite things would be the community hubs. When attending these events organised by the GAI, you truly get value learning in depth about new and existing products on the market. It’s a brilliant way to network, not to mention the venue is a pub which always goes down a treat! The challenges would be customers not doing their research or failing to request technical advice before ordering, and dealing with those dreaded returns!

How do you spend your spare time?

Socialising with my friends and family. I enjoy travelling to new countries anytime I can – Dubai is next on my list. After being in lockdown for so long, I now appreciate the occasional nature walk too! 

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