New managing director for IronmongeryDirect

Leading specialist supplier IronmongeryDirect, has appointed Dave Coulson as managing director.

Coulson comes with a background in the FMCG industry working for companies such as Nestlé, McCain and Kelloggs and has previously held the position of CEO at three well-known private equity-backed businesses as well as group marketing director for an AIM-listed food group of seven companies. He is a Fellow of the Chartered Institute of Marketing (CIM).

Dave Coulson

Stepping into his new role, Coulson said: “I’m delighted to be joining IronmongeryDirect. From a business mindset, this is a fantastic opportunity to apply all the skills I’ve learned in my previous roles as CEO/managing director to an already successful, well-respected company. From a personal perspective, I was impressed with the strong team at IronmongeryDirect and the people-focused approach of Manutan Group, which seemed like a great fit. I’m delighted to become a permanent member of the team and I look forward to helping drive the company through its next phase of growth.” 

Marco Verdonkschot, chief operating officer at parent group Manutan commented: “We are pleased to welcome Dave to IronmongeryDirect. With his substantial experience in sales, marketing and management, he’s ideally placed to evolve the brand’s positioning and grow the company through innovative ideas and strategies. Dave will be a huge asset, helping to develop IronmongeryDirect’s market-leading range and aiding in its evolution and success.”

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