New MD for IronmongeryDirect

Dominick Sandford has been promoted to managing director of Manutan’s Traders Division businesses, IronmongeryDirect and ElectricalDirect.

The appointment follows current managing director, Marco Verdonkschot’s promotion to chief operating officer for Manutan Group, where he will oversee the operations of all companies within the Manutan family, which includes IronmongeryDirect and ElectricalDirect.

Dominick brings with him over 20 years’ experience in product and category management, trading, supply chain, sales and marketing and an impressive track record of leading high performing teams to deliver sales growth and strategy. Since joining IronmongeryDirect in 2016, Dominick has progressed through the business in several roles, most recently as director and head of supply chain, merchandising & marketing.

On his new role, Dominick said: “I am extremely honoured to receive this promotion and the opportunity to build on the very solid foundations that Marco has put in place over the last two years. I will continue to instil our company values to lead a successful and motivated workforce to grow and develop the businesses, underpinned with a best in class service for our trade customers.”

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