SpecifiedBy launches ‘CPD in a box’


Specification-led marketing and product data specialist, SpecifiedBy, has launched a new service offering building product manufacturers a ready-to-go CPD package and access to its large network of architects and specifiers.

The new service enables manufacturers to set up and host their own digital CPD events and run Q&A sessions via SpecifiedBy’s platform. 

SpecifiedBy says the solution provides an ‘off the shelf’ approach to online CPD programme delivery. It uses specialist webinar software to deliver the educational sessions and manufacturers can exploit digital marketing via the SpecifiedBy platform.

SpecifiedBy will provide logistical and technical support for each event and the manufacturer will be able to save recordings of all of its CPD sessions as content for future use. Manufacturers can access the event data and analytics to hone future sessions and ongoing relationships with customers. Architects and specifiers joining the events will automatically receive their certificates of attendance for their CPD credits.

Darren Lester, founder and CEO at SpecifiedBy, said: “This new service is effectively a ‘CPD-in-a-box’ that equips manufacturers with everything they need for an online CPD session from a delivery, logistics and marketing perspective, and even provides a ready-made audience through our network. All they really need to do is turn up and present their content and we’ll do the rest.

“The need to engage with customers online has certainly been accelerated during the pandemic but not all manufacturers are readily equipped to deliver CPD sessions online without a heavy investment in the appropriate tools and marketing.”

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