Industry first as dline enters circular economy

Re-handle® will restore existing products and extend life up to 100 years

Danish designer dline has set a carbon challenge to the industry by embarking on a circular economy initiative. The company will be taking original products to be ‘re-handled’. This will mean products will be fixed, parts replaced and brushed to work as good as new. The firm claims each Re-handle® will save up to 90 per cent CO2 emission. It is the industry’s first circular system and it claims to prolong the life of products up to 100 years.

dline is challenging the industry to Re-handle® the same product up to four times. "With each Re-handle® the 20-year product warranty period is renewed, securing 100 years of use. With an asking price for a Re-handled product that is 60% lower than a newly produced item, it is straightforward to make the enduring choice and reuse instead of buying new. 

Designed to become waste

"Long before global warming became an issue of concern, d line made a promise that it would create things that are timeless in their design and enduring in their strength, so that they wouldn’t need to be bought for a purpose more than once," the Danish design firm says. "It is this uncompromising approach to design and this complete supply chain control, that makes Re-handle® the most revolutionary circular system in their operating industry. 

Based on the fact that every new product put into the world has severe CO2 impacts, lie claims that by choosing to Re-handle® products instead of producing new, the industry will dramatically reduce its carbon footprint between 54-91%, depending on the product. dline has documented its products’ complete Global Warming Potential (CO2emission) across the entire life cycle, based on fully documented, internationally recognised Environmental Product Declarations (EPDs executed and verified by third party).

Story for AIJ? Get in touch via email: [email protected]

Latest articles in News