Instinct expands staff with new appointment

Casey Smith-Merricks

Instinct Hardware has appointed Casey Smith-Merricks as its new business development manager.

Smith-Merricks joins the Instinct team with a wealth of ironmongery experience, having joined the sector in 2008. She has worked with some well-known UK ironmongery firms and says she is looking forward to learning more about the bespoke stainless-steel ironmongery offered by Instinct.

“I am really looking forward to developing my knowledge of stainless steel and becoming part of a new work family. I look forward to using my existing knowledge to benefit both the customers and the Instinct team, and to speaking to industry contacts old and new!”

The newly-developed role will see Smith-Merricks enhancing the customer journey and working with the board to develop new products.

Haq Meharban, Instinct Hardware director, said the new role will further strengthen the firm’s service levels. "Casey’s knowledge mean she can hit the ground running with our customers, and her personality also means she will get on brilliantly with the rest of the team. We’re really looking forward to welcoming Casey here and to continuing to develop the Instinct business.”

Casey will be available on email [email protected]

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